About PoolChoice
A free resource for Australians building a pool.
We built PoolChoice because building a pool in Australia is harder than it should be. The information is scattered, quotes are hard to compare, and it's difficult to know which builders are genuinely good until it's too late.
PoolChoice is a free resource for homeowners. Whether you're still figuring out what type of pool you want, trying to understand what things actually cost, or ready to find a local builder, we hope this site makes that process a little easier.
How it works
The site has three main parts:
- 1
Free guides
Practical, honest information about pools written for Australian homeowners. No sales spin.
- 2
Builder directory
A free listing of pool builders across Australia, with real customer reviews.
- 3
Quote tool
Connect with up to 3 local builders at once, or contact any builder directly from their profile.
Is it really free?
Yes, for homeowners it's completely free. No sign-up required to browse guides, read reviews, or use the directory.
We keep the lights on by charging pool builders a small monthly fee to receive lead notifications through the platform. Builders pay $29/month for this. Homeowners never pay anything.
We think this is the right model: homeowners get a genuinely useful free resource, and builders get a cost-effective way to find new customers. Neither side is being played.
Our independence policy
We don't take payment to influence rankings. Builder placement in our directory is based on ratings and reviews, not who pays us more. A free-tier builder with great reviews will always rank above a paying builder with poor ones.
Negative reviews stay up. We only remove reviews that contain spam or abusive content, never because a builder asked us to remove something negative.
A note on giving back
If PoolChoice does well, we've committed to donating 20% of profits to the Australian Marine Conservation Society. Australia has some of the world's most incredible marine environments. It felt right.
Who we are
We're a small team based in Australia. We're not pool builders, and we don't take money from pool manufacturers or suppliers. We're just trying to build something useful.
If you have feedback, found an error, or want to get in touch, contact us at hello@poolchoice.com.au.